Gok Wan had his head shaved live on This Morning to raise money for charity after a family member was diagnosed with leukaemia.
The fashion star explained that his cousin’s daughter Alyssa, 12, is undergoing chemotherapy for the illness, which has made her hair fall out.
Leukaemia is cancer of the white blood cells.
Getting the chop, Gok hoped to raise money for Young Lives Vs Cancer, with host Phillip Schofield revealing that £10,000 had been raised while the show was on air.
Gok said on the show: ‘Alyssa, I know you’re watching with Mummy right now.
‘This is for you my darling, you have inspired us so thank you so much.’
The 46-year-old admitted he was ‘out of his comfort zone’ but acknowledged that it will ‘help so many people’.
Gok looked great with his new look (Picture: ITV)
Earlier on in the show, the star had explained: ‘Alyssa wants to make it very clear that short hair can be cool.’
He went on to read out a message from the youngster, choking up as he shared the sweet sentiment.
‘Dear Uncle Babe – that’s what she calls me – I am now back at home with dad and Liam,’ Gok read.
‘I’m being brave. thank you so much for cutting off your hair to be like mine.’
The star’s Just Giving fundraising page said: ‘Alyssa is 12 years old and three weeks ago she was diagnosed with Leukaemia.
‘As you can imagine this news has been a huge shock and a really scary time for Alyssa and my family.
‘Alyssa is being very well looked after by our incredible NHS in Leicester.
‘She has started her chemotherapy and is thankfully reacting well to the treatment.
‘On Wednesday, Alyssa made the brave decision to shave her head as the treatment has already started to make her hair fall out. I think you’ll all agree she looks just as beautiful, if not more!’
At the time of writing, more than £44,000 has been raised.
This Morning airs weekdays at 10am on ITV.‘
Credit: Original article published here.