Good Morning Britain trailed behind rival BBC Breakfast by one million viewers on the first Monday without Piers Morgan following his sensational exit.
ITV announced Piers quit GMB after 41,000 viewers complained over his dismissal of Meghan Markle’s personal battle with mental health after she revealed she wanted to take her own life while pregnant with baby Archie.
During Piers’ final episode, he stormed off Good Morning Britian during a clash with co-star Alex Beresford.
The unmissable moment helped Good Morning Britain overtake BBC Breakfast in the ratings for the first time ever, with the ITV news programme reaching record viewing figures with 1.3million people turning in to watch Piers’ strop.
Of course, he lapped up the news, posting: ‘Good Morning Britain beat BBC Breakfast in the ratings yesterday for the first time. My work is done.’
Well, Good Morning Britain’s success was seemingly short-lived.
On Monday March 15, BBC Breakfast reached an audience of 2.11 million during its peak at 8.15am while Good Morning Britain, which saw Ben Shephard fill in for Piers, mustered a climax of 1.24million at 7.30am.
No wonder then, Piers is said to be at the centre of a £10million bidding frenzy among rival stations desperate to snap him up.
However, naturally, he scoffed at the figure, tweeting: ‘Only 10?’
Not that the drama has subsided on GMB since Piers’ departure.
During today’s programme Edwina Currie told Susanna Reid she’s ‘not Piers Morgan’ as if she needed reminding, while EastEnders star Patsy Palmer stormed off after being described as ‘addict to wellness guru’.
Good Morning Britain airs weekdays at 6am on ITV.
Credit: Original article published here.