My Celebrity Life

Love Island 2021 final on track to break all time show viewing record

My Celebrity Life –

Love Island crowned Liam and Millie the winners of the 2021 series (Picture: Matt Frost/ITV)

Love Island crowned the 2021 winners last night in an explosive final episode for the ITV2 reality show.

Liam Reardon and Millie Court took home the win from the public’s vote, only minutes after making their relationship official live on air.

Millie was given the chance to decide what to do with the £50,000 cash prize and opted to split it with her now-boyfriend.

While the finale left some fans divided, with some even fearing Liam would propose to Millie, it’s undeniable that the show was a massive hit, as over 3 million people tuned in to watch a summer of drama unfold live.

Watching on ITV2 were over 2.8 million fans, according to data from Overnights.tv.

This is 430,000 viewers more than the last series’ final, which saw Finn Tapp and Paige Turley crowned the winners of the show’s first winter series in South Africa.

My Celebrity Life –

Love Island was a massive hit throughout the summer (Picture: Matt Frost/ITV)

Last night’s finale also beat the previously highest-rated episode of the current series by 160,000 viewers.

Another 400,000 people watched the last episode on ITV Hub so far, bringing the total viewership number up to 3.2 million.

Of course, the episode and the series in general particularly dominated in the 16-34 years old bracket.

Excluding Saturdays when the show airs their Unseen Bits episode and ignoring when Love Island was up against the Euro 2020 finals, the reality programme has been the most-watched TV show among the young demographic throughout the two months it’s been on air, particularly coveted by broadcasters.

My Celebrity Life –

Love Island is returning in September with a reunion episode (Picture: Matt Frost/ITV)

As for the 9pm slot competition, Love Island has been beating BBC2, Channel 5 and Channel 4 every night, with only Celebrity Gogglebox beating it on Friday nights throughout June and July.

Series seven of Love Island is on track to become the most-watched series ever on ITV Hub, as the show’s audience almost doubles when online viewers are added into the mix, expected to reach an average of 4.2 million per episode.

Overall, Love Island’s massive audience year after year significantly contributed to July being ITV Hub’s most successful month on record.

Love Island is available to stream on ITV Hub.


Credit: Original article published here.

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