Love Island star Ekin-Su Cülcüloğlu has undeniably brought us brilliant telly for the past few weeks – and now it looks like she’s going to be paid for it in a big way.
The 27-year-old actress could earn between £10,000 and £15,000 for just one Instagram post when she leaves the villa and is, presumably, bombarded with opportunities.
She’s currently coupled up with Jay Younger after her explosive scenes with Davide Sanclimenti, and it seems it’s all worked out very much in her favour when it comes to opportunities on the outside.
‘Although she may have rubbed a few people up the wrong way in the villa, Ekin has certainly made herself stand out to viewers, and any brands watching,’ Lily Freeman, PR Expert and Account Manager at W, told Metro.co.uk.
‘Not only will brands be wanting to work with her, she’s also in a unique position of being a professional actress, so this could be what really catapult her within the UK entertainment scene.
‘It might be that she starts doing more engaging brand content, like dating columns or TV ads, as opposed to the usual social partnerships you see from Love Islanders after leaving the villa.’
In terms of how much she could earn for partnerships, she added: ‘It depends on what the partnership is and what the deliverables are, but I’d imagine for branded content on socials she’d be looking at making £10-15K per post.’
So, could the drama Ekin-Su’s caused in the villa help or hinder her with opportunities on the outside?
‘If you’re a fashion or lifestyle brand looking for some content on social, the likes of Millie [Court] or Liberty [Poole] might be a safer choice to go with, but Ekin certainly isn’t lacking in any personality so she’d be great for more visual video content or quirky brand partnerships like when Pot Noodle partnered with Alexandra Cane or Hellmann’s and Tommy Fury.’
‘I’d definitely suggest she’s selective with the partnerships she does and the brands she works with,’ Freeman continued.
‘If she comes out the villa and starts working with every teeth whitening or detox tea brand around, it’s going to put other, more credible, brands off partnering with her.
‘Authenticity on social is so important, so if she starts working with brands or products that she genuinely cares about, that will probably help her in the long run. Limiting the amount of branded partnerships she does on her own channels, could also help with her acting career moving forward.’
Either way, it certainly doesn’t look like she’s going to be short of opportunities.
However, inside the villa, she might be running low on options. Although she’s coupled up with Jay, it looks as if his head might turn to Paige, after he kissed her in a challenge (although she did call him the most untrustworthy islander, so whether his feelings would be reciprocated is yet to be seen).
On tonight’s episode, Ekin-Su admits she’s ‘caught feelings’ for Jay – but he’s headed out on a date with new bombshell Antigone Buxton.
Basically, things aren’t looking good…
Love Island continues tonight at 9pm on ITV2.