In the first episode of the new series, the BBC Radio 1 presenter quite literally couldn’t stomach having to abseil down the side of a cliff to get his belongings in the show’s first trial.
Before taking the plunge, a particularly graphic scene showed the actual moment Jordan vomited without prior warning.
It later emerged that 79 people contacted Ofcom about the debut of the new series with 39 of those about Jordan vomiting.
‘Who is Jordan North?’ Piers wondered before Susanna Reid explained the controversy and added: ‘It’s had many complaints from Ofcom so we decided to run it again at 6:40am.’
Piers then questioned: ‘Who complains to Ofcom? Who does that?’ before putting on a mocking voice and saying: ‘Who says, “I’m going to make a formal complaint to a television regulator because he vomited on television?”’
Susanna argued: ‘The same people who send thousands about you Piers,’ to which he replied: ‘Same people who watch unbelievable crime but someone vomiting? Outrage.’
Confirming the complaints, Ofcom said in a statement: ‘Ofcom has received a total of 79 complaints for last night’s I’m a Celebrity… Get Me Out of Here! of which 37 related to scenes of Jordan vomiting and 18 related to non-specific animal welfare.’
Other viewers complained about the treatment of animals during the launch, as the contestants were seen eating rabbit after spending 12 minutes inside a plastic box full of creepy crawlies.
While a number of viewers took issues with Jordan’s puking, others joked he’s put himself in the firing line for every single trial.
Good Morning Britain airs weekdays at 6am on ITV while I’m A Celebrity returns tonight at 9pm.
Credit: Original article published here.