The Loose Women panel have shared an unedited photo of themselves (Picture: Loose Women)
The Loose Women ladies are taking a stand against body image issues in their latest campaign – and they’re showing unedited photos of themselves to do so.
Previously in 2017 the cast and crew launched its award-winning body confidence campaign Body Stories, with the tagline: ‘You can look but you can’t retouch’.
In as little as four years, however, the world has dramatically changed, as filtering and editing images is now more common than ever before.
Recent studies show nine in 10 young women are editing pictures of themselves, with many ‘depressed’ that they cannot live up to social media ideals.
Another report found more than a third of girls won’t post a selfie without a filter, and that seeing unrealistic standards of beauty can be bad for mental health.
Loose Women viewers say this is something they as parents and grandparents are worried about too, with Loose Women’s exclusive poll revealing that 78% of parents are concerned about the effect edited images on social media have on their child’s body confidence.
Stacey Solomon stripped off to raise awareness for the campaign (Picture: Loose Women)
These thoughts are fueled by the unrealistic standards that are put on women and spurred on even more by influencers and celebrities who feel the need to edit their photos.
With the growing concern and mounting evidence about the effects of altering images online, Loose Women is taking urgent action with a new chapter of its award-winning body positivity campaign to tackle a pressing new issue affecting its viewers.
Today Loose Women’s Body Stories campaign returns with a brand new set of images, both before and after the use of body tuning apps – exploring how we can make a change to ensure there is more transparency when posting edited images on social media.
Coleen Nolan joined the campaign and can be seen unedited and edited (Picture: Loose Women)
Brenda Edwards can also be seen unedited and edited (Picture: Loose Women)
Speaking on the programme today, Coleen Nolan said she understands the pressure that young people face.
The TV host admitted that even though she has appreciated how she looks in photos with filters, she’d rather people see the real her.
‘We [should] teach young teenage girls that almost 100% of the beautiful pictures you’ve seen online have been filtered in some way,’ she said.
Stacey Solomon and Jane Moore discussed the campaign on the show (Picture: ITV/Shutterstock)
‘I think it’s really important for the people who put themselves out there to be really honest about [editing].’
Loose Women will be asking everyone to #LWKeepItReal on social media, encouraging viewers to join the panellists in posting their unedited pictures on social media and to be honest when images have been altered.
‘Launching Body Stories in 2017 was a defining moment for Loose Women and ever since we’ve been overwhelmed by the support from women and men, young and old, who want to see more confidence, openness and honesty about our real bodies,’ Loose Women Editor Sally Shelford.
‘As we continue this campaign, we’re proud to be part of a movement that empowers people to embrace their uniqueness – and we can’t wait to see people joining in with the #LWKeepItReal on social media.’
Loose Women airs weekdays at 12.30pm on ITV and ITV Hub.
Credit: Original article published here.