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Space NK x Ateh Jewel The Glow Box
Space NK x Ateh Jewel The Glow Box
Beauty Featured

The Official Best-Selling Beauty Products of 2020

If you didn’t have your beauty routine nailed down before this year, chances are you have it down to a fine art now. Along with the likes of coffee machines and ultrasoft loungewear, beauty products have proven to be some of the most popular purchases in 2020, with more and more of us shifting our focus from our wardrobes to what lies within our vanity bags and lines our bathroom cabinets.

PHOTO: @EMMAHOAREAU

With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which products were we buying the most? With our interest piqued, we set about finding out.

From John Lewis & Partners and ASOS to Net-a-Porter and Cult Beauty, we asked some of beauty’s top retailers to tell us which five beauty products are most in demand. Keep scrolling to discover the most popular beauty products of 2020, and see how many you can tick off your bucket list.

NET-A-PORTER

At Net-a-Porter, skincare is, undoubtedly, the order of the day, with incredibly rich creams and moisturising serums proving to be the most popular beauty products on the platform. A special mention goes to Dr. Barbara Sturm, a brand that cinched two of the five top spots.

Augustinus Bader The Rich Cream
Augustinus Bader The Rich Cream

Dr. Barbara Sturm Hyaluronic Serum
Dr. Barbara Sturm Hyaluronic Serum

Dr. Barbara Sturm Face Cream
Dr. Barbara Sturm Face Cream

Vintner’s Daughter Active Botanical Serum
Vintner’s Daughter Active Botanical Serum

La Mer Crème de la Mer Moisturizing Cream
La Mer Crème de la Mer Moisturizing Cream

 

ASOS

ASOS’s best-selling beauty products reflect the retailer’s potent blend of skincare, haircare, and makeup. Olaplex’s No.3 Hair Perfector (£26), which appears in the most-popular lists of other beauty brands, is up there—as is base-blurring makeup, MAC’s best-selling lipstick in Velvet Teddy, and a complexion saviour from The Ordinary.

Olaplex No.3 Hair Perfector
Olaplex No.3 Hair Perfector

MAC Matte Lipstick in Velvet Teddy
MAC Matte Lipstick in Velvet Teddy

Revolution Conceal and Define Concealer
Revolution Conceal and Define Concealer

Estée Lauder Double Wear Stay in Place Foundation SPF10
Estée Lauder Double Wear Stay in Place Foundation SPF10

The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary Niacinamide 10% + Zinc 1%

CULT BEAUTY

Much like ASOS, Cult Beauty also reports products from Olaplex and The Ordinary in its 2020 best sellers alongside Huda Beauty’s iconic #FauxFilter Foundation (£33), a powder setting veil from Laura Mercier, and Paula’s Choice’s industry-loved liquid exfoliant.

Paula's Choice Skin Perfecting 2% Bha Liquid Exfoliant by Paula's Choice
Paula’s Choice Skin Perfecting 2% Bha Liquid Exfoliant by Paula’s Choice

Olaplex Supersize No.3 Hair Perfector
Olaplex Supersize No.3 Hair Perfector

Huda Beauty #FauxFilter Foundation
Huda Beauty #FauxFilter Foundation

Laura Mercier Translucent Loose Setting Powder
Laura Mercier Translucent Loose Setting Powder

The Ordinary Buffet
The Ordinary Buffet

JOHN LEWIS & PARTNERS

John Lewis & Partners’ beauty offering is as bountiful as they come, so we were particularly interested to see which products its customers buy in bulk. From nourishing lip balms and skincare essentials to innovative beauty tech, it’s clear that glowy, flawless skin is a top priority.

Fresh Sugar Tinted Lip Treatment
Fresh Sugar Tinted Lip Treatment

MZ Skin Light-Therapy Golden Facial Treatment Device
MZ Skin Light-Therapy Golden Facial Treatment Device

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

Charlotte Tilbury Charlotte's Magic Cream Treat & Transform Moisturiser SPF15
Charlotte Tilbury Charlotte’s Magic Cream Treat & Transform Moisturiser SPF15

Elemis Pro-Collagen Energising Marine Cleanser Supersize
Elemis Pro-Collagen Energising Marine Cleanser Supersize

BEAUTY BAY

Those in need of some lockdown escapism have likely found it by way of Beauty Bay’s bold and beautiful eye shadow palettes, two of which top its best-selling roster. The NikkieTutorials x Beauty Bay palette proved so popular it sold out within minutes of going live. Now it’s back, but customers are limited to two per sale. Other products of note include brow soap, blemish cover-ups, and vegan skincare courtesy of Mario Badescu Skin Care.

West Barn Co. Soap Brows
West Barn Co. Soap Brows

Beauty Bay NikkieTutorials x Beauty Bay Pressed Pigment Palette
Beauty Bay NikkieTutorials x Beauty Bay Pressed Pigment Palette

Beauty Bay Dot-a-Spot Blemish Stickers
Beauty Bay Dot-a-Spot Blemish Stickers

Beauty Bay Bright Matte 42 Colour Palette
Beauty Bay Bright Matte 42 Colour Palette

Mario Badescu Skin Care Facial Spray with Aloe, Herbs and Rosewater
Mario Badescu Skin Care Facial Spray with Aloe, Herbs and Rosewater

FEELUNIQUE

Even though masks are negating the need for intricate lip looks, at Feelunique, Charlotte Tilbury’s Pillow Talk lipstick is still proving incredibly popular—as are other beauty must-haves, including Urban Decay’s award-winning setting spray, Hourglass’s incredible Caution mascara, and, yet again, Olaplex’s Hair Perfector.

Wishful Yo Glow Enzyme Scrub
Wishful Yo Glow Enzyme Scrub

Urban Decay All Nighter Setting Spray
Urban Decay All Nighter Setting Spray

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

Hourglass Caution Extreme Lash Mascara
Hourglass Caution Extreme Lash Mascara

Olaplex No.3 Hair Perfector
Olaplex No.3 Hair Perfector

LOOKFANTASTIC

At Lookfantastic, customers have made it their mission to plump, tone, and hydrate their skin, with each of the five best sellers falling under the skincare category. Ingredients like vitamin C have also proved integral to our 2020 beauty routines, so the inclusion of Pixi’s fan-favourite Tonic comes as no surprise.

Decorté Hydrate and Replenish Duo
Decorté Hydrate and Replenish Duo

Elemis Pro-Collagen Tri-Acid Peel
Elemis Pro-Collagen Tri-Acid Peel

Pixi Vitamin-C Tonic
Pixi Vitamin-C Tonic

The Inkey List Hyaluronic Acid Serum
The Inkey List Hyaluronic Acid Serum

Nanogen Thickening Treatment Shampoo
Nanogen Thickening Treatment Shampoo

 

SPACE NK

Over at Space NK, the focus is undoubtedly on lashes, as two of its top-five sellers are recently launched mascaras. Additionally, its iconic beauty advert calendar also makes an appearance, alongside a skincare bumper box and a radiance inducing palette.


Credit: Original article published here.

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