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John Lewis accused of copying arrangement for Together In Electric Dreams cover in Christmas advert

The newly released John Lewis Christmas advert has been accused of copying an arrangement of its cover of Together In Electric Dreams by little-known band, The Portraits.

The company has denied claims that it failed to credit the work of the alt-folk husband and wife duo, who allege that the festive campaign used their interpretation of Philip Oakey and Georgio Moroder’s 1985 track without credit.

The Portraits released a cover of the song last Christmas and it was featured on BBC radio and ITV’s This Morning. They also say they contacted John Lewis in March 2021 to ask if their arrangement of the song would work for the Christmas advert, but received no response.

In a post on Facebook, the Portraits said: ‘Our version was a fundraising song aimed at supporting bereavement and mental health organisations that have needed the money more than ever during the pandemic … We had a (perhaps naive) dream that we could use a future ad by the company with our soundtrack linked to it to maximise the funds going to those charities.

‘But instead, John Lewis went with the idea and produced a version borrowing the ‘feeling’ and many elements of the arrangement of our version, without even letting us know they were planning to do so.’

John Lewis have categorically denied the allegations, telling Metro.co.uk in a statement that they are ‘unable to consider ideas from other external or internal sources’.

‘There’s no substance to the claims as the person contacted by email left at the start of the summer and had no involvement in this year’s Christmas ad,’ the statement reads.

‘The music that accompanies the ad is always the final element to be added and this year was chosen at the end of October. The creation of advertising and music is carried out solely by our agency and we are unable to read or consider ideas from other external or internal sources.’

This year’s John Lewis Christmas advert is titled Unexpected Guest. The two-minute campaign is a teen love story and sees space traveller Skye, who has never celebrated Christmas, crash-landing in the woods near the home of 14-year-old Nathan.

The version of Together In Electric Dreams is provided by 20-year-old singer and songwriter Lola Young.

 


Credit: Original article published here.

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